Although not a native, Lili Vianello grew up in Columbia and is a proud Rock Bridge Bruin Alumna. She remained close to home to attend and graduate from the University of Missouri School of Journalism with an emphasis in Advertising. In 1995, she started Visionworks Marketing Group, a full-service marketing and advertising firm. The agency continues to serve clients with local, regional and national interests and has won numerous awards.
In 2019, Vianello and her husband opened Columbia’s ACA Business Club. This business and social organization strives to maintain a positive environment, while focusing on building quality relationships, providing personal and professional development opportunities, and offering members avenues to market themselves and their businesses or non-profits.
Vianello has been a columnist for area publications over the years and, since 2016, co-hosts The Fix It Show with her husband on KFRU and KLIK radio stations. She is also very involved in the local community and just finished a term as a commissioner on the City of Columbia’s Office of Cultural Affairs Commission for the Arts. She has been active for many years as an Ambassador and volunteer with the Columbia Chamber of Commerce. She also serves on the Missouri Select Planning Committee for the American Cancer Society’s Real Men Wear Pink campaign.Previous leadership roles include the Women’s Network Steering Committee; Loop 70 CID Board; Stephens College Dean’s Community Advisory Council; Festival of the Arts Steering Committee; and the Missouri Symphony Society, Access Arts, Woodhaven, Mid-Missouri Alzheimer’s Association, Family Counseling Center, Girl Scouts – Heart of Missouri Council, Miss Missouri Scholarship Pageant, American Heart Association and Columbia Art League boards of directors.
Vianello is married to John Shrum. She is a stepmother of three and grandparent of eight. Additionally, she is the doting mother of five four-legged furballs named Clemie, Louie, Molly, Woodrow and Duncan. As a child, Vianello dreamed of being a ballerina and took lessons for many years before turning to marketing. She is a voracious reader and collector of books, much to her husband’s chagrin. She is an avid art collector and loves music of all sorts, especially when she can sing and dance along.